Elizabeth Elhassani is the Director of Enterprise Analytics and Insights at LexisNexis Risk Solutions. Elizabeth is responsible for leading the design and implementation of short and long term analytic strategies to benefit all of our businesses.
An experienced marketing professional, Elizabeth has 14 years of B2B and B2C analytic experience, with emphasis in designing statistical models, CRM strategies, segmentation schemes and cost benefit analyses. She came to LexisNexis Risk from dunnhumby USA where she was responsible for scoping, pricing and designing consumer analytic insight projects for 10+ key consumer package goods clients utilizing many statistical methodologies to study customer behaviors. Prior to her work at dunnhumby, she was a Statistical Project Director for ChoicePoint Precision Marketing where she was responsible for consulting and directing projects for marketing analytics and acquisition models for external clients. In addition to her analytics expertise, she also brings an understanding of the risk industry with previous experience at Experian and Advanta Bank Business Cards.