Rent the Runway’s data team partners closely with every part of the business to optimize the customer experience by matching users to the right style in the right size at the right time. Upstream from these interactions, what’s even more important is buying the right assortment of inventory to acquire and retain high-LTV users.
The algorithms powering these data products and decisions are built on top of several sets of platformized embeddings from just a handful of models that deeply learn our users, our inventory, and their latent relationships. Data scientists, analysts, data engineers and machine learning engineers have come together to build these capabilities over just the last 18 months, so I’ll also give a peek into what’s coming next.