Search engines may soon to assess the content of the web page in determining the facts, the truth value of the search results. This tells the search giant Google’s research director Corinna Cortes Economic Sanomat newspaper in New York.
Google searches are constantly changing, it knows every observant internet user. In recent years, more and more of the search results is framed by the different choice of the PSAs. How does the search engine giant to show the range of these facts?
One keyword is machine learning, says Google’s Research Director Corinna Cortes . Danish Cortes spoke about Google’s use of the methods of last Friday in New York, machine learning, focusing on Machine Learning 2015 conference.
Machine learning is a sub-branch of artificial intelligence and refers to algorithms that can learn from the data. In contrast to the relatively static instructions to comply with the algorithms of learning algorithms activities can therefore change the data Raked information. The machine literally learns and adapts itself to acting.
Strictly speaking, the Cortes discussed the presentation of search results the individual links that appear at the bottom of the small summaries sought the matter . In contrast to the search page above or on the right side will appear in small boxes of information, these facts by link work so far, only Google’s English-language website.
– An increasing number of search results is an information panel on the right side of the screen. We constantly strive to show the user more and more facts, so that it’s easier to find the required information, Cortes says the economic Sanomat in an interview after his lecture.
Machine learning is the future
The last couple of years, machine learning has become a buzzword in the world rising, at least if you use the search words measuring the Google Trends is to be believed. In November, the former CEO of Microsoft , Steve Ballmer predicted that machine learning computer the next time through.
The concept of timeliness was also seen in New York, where the speakers were represented, including Facebook, Yahoo, and the United States largest telecom operator AT & T.
But how does Google use machine learning, keywords and pages of facts to determine?
Search engine operation machine learning has been organically for a long time. For example, Google since 2009 used by the so-called personalisaatio selective search results on the basis of users’ past behavior. Thus, the algorithms learn user generated data.
Google scoop up the facts about the algorithms represent an interesting turn, partly in the opposite direction as the personalisaatio. Facts in fact defined by combing through the network, for example, found in the tables and comparing them to each other. This will provide a quantitative assessment of the reliability of certain of fact.
Another method while going through together with the words occurring between verbs found in the bent. Cortes mentions in his lecture as an example of US President Barack Obama and his wife Michelle Obama . Obamien can often be found between the verb “to be married” by virtue of which it is possible to define the relationship between them.
Facts searches on the third criterion
So far, the facts appear to be mainly to provide users with a shortcut to knowledge.
– In particular, the mobile this is a major change. Mobile screen, you do not want to wade through large amounts of pages, but you want to quickly, precisely between fact you are applying for, Cortes explains.
Since this is Google, so faktoilta should be expected in the wider application?
– If we look at a web page that contains the facts about which match the database maintained by, I can well imagine that this will be used as an evaluation criterion. It is not personalisaatiosta page but the quality of the definition. People do not only link to, but we also know that it contains a lot of good facts, hints Cortes, apparently referring to the future rather than the present.
Cortes comment condenses Google search three dominant factors.Site value defined searches first pages the number of incoming links. Next, Google began to personalized searches. Now, in the third, as defined by the Google “facts” are emerging as an important criterion.
The new generation of search engines
When Google introduced the so-called tietograafiaan a couple of years ago, the company’s product manager Johanna Wright rightly said that Google is “changing search engine (search engine) tietomoottoriksi (knowledge engine).”
Not just search instead of Google, therefore, aims to define the sides of the information presented by the truth value. This gives the company also once again a new kind of social status.
A graph of data represents Google’s data bank maintained by the network Raked facts. Graph the difference between Cortes presented by new practices is not entirely clear from his presentation. Both, however, represent the latest trend in the search engines on a broad front.
– User Assistance in finding facts, including any search engine objectives. It’s not just Google, Bing, for example, has introduced the same type of facts panel. How to search a new generation is much more focused on facts.
-Mikael Brunila, New York
