Bio
Mathieu d’Acremont is a technical lead for two analytics teams at CVS Health with academic and industry experience in behavioral economics and digital healthcare. Play an influential role in experimental design, outreach optimization, and campaign evaluation across Consumer Analytics by organizing internal workshops and advertising scientific best-practices. Co-founded 2 Centers of Excellence in the organization (Experiment & Predictive Modeling) and currently coach about 20 data scientists. Launched outreach campaigns related to medication adherence, breast cancer, flu shot, specialty medication, provider search, and sites of care. Deployed prediction models that increased addressable members and ROI by 1.7-2X. Developed a framework for program evaluation based on hierarchical models and meta-analyses to accelerate learnings and to better estimate the behavior change and financial impact driven by our campaigns. Regularly presented my work outside CVS in conferences and peered reviewed journals (2.7K+ citations).
